Aerosmith Jumps Great White Shark

Thursday, 1 October 2009 , 0 Comments

Would you offer a recovering alcoholic a drink? Would you offer a recovering heroin addict a fix? Would you offer a recovering sex addict a bootie call? Well, maybe. Aerosmith, admittedly a fabulously talented rock band that has written some of the genres most enduring tunes and themselves endured, sort of, is itself comprised of a motley crew of recovering addicts. Thus, makes it all the more appalling that on top of their $200 plus ticket prices, Super Bowl performance and Guitar Hero exploitation, the band has seen fit to lend its likeness to state-sponsored gambling in the form of lottery scratch tickets. This is a new low and quite reprehensible.

While fast forwarding my DVR through T.V. commercials the other night, I thought I saw what looked like Aerosmith imagery, so I hit the rewind button to see what I might have missed. When I saw an advertisement for the New Hampshire Lottery promoting the “Dream On” scratch tickets that went on sale this week I was demoralized.

The bad boys from Boston (New Hampshire, really) have teamed up with gaming company, GTECH to produce Aerosmith branded scratch tickets based on the band’s songs. In addition to cash prizes, the games will also have prizes ranging from concert tickets to backstage passes and merchandise. The grand prize will be a private concert by the band. So far only New Hampshire and Rhode Island have signed on.

What’s next? A line of John Lennon hand guns? Buddy Holly private jets? Mama Cass deli meats? It seems Aerosmith has a found a pair of nuggets big enough to accompany its “Big Ten Inch”.

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